How to Generate Outbound Leads

In this article, we’re going to discuss some of the different ways that you can generate outbound leads. You’ll learn about cold emailing, cold phone calls, word-of-mouth referrals, LinkedIn, and more. This is not an exhaustive list, but you can use any of them as part of your outbound lead generation strategy. And the best part is that these methods are all free! Once you start generating your leads you’ll be amazed at how many opportunities you have!

Cold email

How to generate outbound leads with cold email? Obviously, your email needs to be persuasive. A great cold email can hook people in the first sentence, but if the prospect skips over your message or doesn’t respond, you need to follow up immediately. One follow-up email is a must; two or three follow-ups are optional. Don’t treat these follow-ups like reminders: smuggle extra value into your follow-ups!

The subject line should be short and focused on your value proposition. Include specific numbers or offers. A good cold email message is only 50 to 125 words long. It should be easily scannable and personalized. Use the email copy analyzer in Mailshake to ensure your subject line is unique. Once you have a list of qualified prospects, you can tailor your message to get more responses. This way, you can target those who are likely to be interested in your services or products.

Cold phone calls

Making cold phone calls by BDRs can be one of the best ways to identify your target business and generate outbound leads. However, your results may not be as good as you hoped. In that case, you should check your strategy and adjust accordingly. Perhaps your target audience is not right for your company, or your sales team is not qualified enough. Whatever the reason, it is essential that you have a strategy that works.

First of all, it is essential to remember that telemarketing is getting a bad rap. That’s why you should always approach cold-calling leads carefully. Remember that the majority of consumers use their mobile phones to do their online research. Make sure to target the right consumer by presenting a general framework that helps you make the right statements. A general framework for your calls can help you generate more leads.

Word-of-mouth referrals

Increasing your business’s word-of-mouth referrals is one of the most effective ways to get new leads. While it can be costly, word-of-mouth referrals generally have a high return on investment. If you’re interested in maximizing word-of-mouth referrals for your business, consider the following tips:

Use referrals as your main source of outbound leads. This type of lead generation is extremely valuable because it is a highly qualified audience that is much more likely to convert into customers. Referrals can be generated from existing customers, peers, colleagues, and even personal connections. By leveraging your existing network, you can maximize referrals and keep your sales pipeline full of qualified sales opportunities. However, be sure to follow these tips to optimize referrals.


The first step in how to generate outbound LinkedIn leads is to narrow down your niche. If you are a general agency, this method may not be right for you. Instead, you should focus on your client’s needs and what you can do for them. Below, I’ll provide an example of a niche-based lead generation strategy. Read on to find out more! And don’t forget to create a compelling profile and tagline!

Creating an appealing and engaging profile is essential to generating outbound LinkedIn leads. LinkedIn’s algorithm favors content from people you know and content related to your niche. This means that people who view your content are likely to engage with it more. But how can you make this more effective? Luckily, there are a few ways to do this. Consider the following tips:

Trade shows

If you are new to outbound lead generation, you may be wondering how to generate outbound leads from trade shows. While trade shows are an excellent source of leads, they also present a number of challenges for your sales team. One of the biggest is defining your sales process. You may be tempted to staff your booth with salespeople who aren’t trained or motivated to sell. But if you’re ready to make a real impact, you need to make sure your team members have the necessary training.

Before you attend a trade show, set a specific goal for generating outbound leads. Before the show, create a list of prospects based on industry, region, and proximity. Prioritize them accordingly. Keep in mind that there will be hundreds of booths at a trade show, so your prospects can be scattered all over the place. You may also want to categorize prospects according to their intent, fit, or opportunity.

Final verdict

Using webinars to generate leads can be highly beneficial for business owners. Webinars are great for building your industry authority, and a high-quality webinar will offer your audience valuable content. Choose topics based on your target audience and goals, and do a little research on what your competition is offering. If your webinar line-up is lacking, consider offering complementary products or services. This will create new leads and pave the way for future sales.

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